A Client-Side Business Model for Electronic Privacy

Strengthening the user perception of privacy and trust on the Internet will require userfocused technological approaches, enforceable privacy laws, and business interventions. We propose a novel user-focused business model for privacy with a supporting client-side e-privacy architecture. The e-privacy business model is detailed in terms of target markets and stakeholders, value or revenue model, and privacy information and transaction flows. The target markets and stakeholder descriptions capture two key requirements of heightening user control, and placing privacy in a trust position. A value model stacked towards the user perspective is necessary for any e-privacy business model to succeed. Finally, a multi-agent architecture, based on the P3P platform, completes our proposed e-privacy business model.